Ecommerce Tips

  Are you sending potential customers straight to your competitor’s site? Not intentionally, right? The truth is: if you’ve neglected to stay on top of the latest eCommerce marketing trends, you probably have and are still doing so daily. Many eCommerce store owners fall into the same trap while building their brands and online stores. You start with a perfect eCommerce marketing strategy, and it works beautifully. Then sales flatline, and you don’t understand what went wrong. How do you reel in sales after Bailey Sarian name-dropped your organic lip gloss on her Youtube channel? Is celebrity endorsement enough to break through your $1million revenue barriers? You’ll enjoy reading on if you’re asking yourself: What more must I do to capitalize on my social media and online successes? How do I advertise my eCommerce business better? What is an eCommerce marketing strategy? What is an eCommerce Marketing Strategy? We all understand and follow the obvious steps in creating a marketing...

  If you run an online-only business or have a brick and mortar business with a sales website—you may be weighing whether or not adding a blog to your e-commerce website is valuable. Even though the primary goal of your website is to drive traffic to your products, there is a multitude of reasons why adding a blog to your e-commerce site is beneficial—10 of which are highlighted below. Reason #1 Search Engine Optimization You are sure to be investing both your time and resources into driving more traffic to your e-commerce website—and a blog is one of the most effective free methods of doing so. Adding a blog to your e-commerce site will drastically increase the amount of content your website contains. The more content you have, the more your website will index—and the more prospective clients will organically find their way to your website. For best results, infuse your blog posts with both trending keywords. As you share your new blog posts on your social media profiles, you will...